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!melk Founder van Eyck Presents “Identity is not Imitation”

September 28, 2015 @ 5:30 pm - 7:30 pm

The UT College of Architecture and Design hosts visiting lecturer, Jerry van Eyck, Founder and Principal of !melk, on Monday, Sept. 28, 2015, 5:30 p.m.  The lecture will take place in the Art + Architecture Building’s McCarty Auditorium, 1715 Volunteer Boulevard.

van Eyck will offer “Identity is not Imitation” to understand the influence of our notions of place and mind when we design.  He will posit that our ideas about, and expectations of, cities or places are not made exclusively in the physical space.  The context for our ideas about cities and places is substantially in our heads rationalized as an aggregate of cultural viewpoints, media representations and socioeconomic constructions.  The realm of “identity” in the design of a place, therefore, exists not as mimicry but as a map of the conscious and subconscious associations of place and mind.

This lecture is open to all, free of charge and offers continuing education units.

Other lectures in the Fall 2015 Robert B. Church Lecture Series include these:

Oct. 12:  Wendell Burnette, Wendell Burnette Architects: Dialogues in Space

Oct. 20:  Brian Lee, Skidmore Owings and Merrill

Oct. 21:  Governor’s Chair Panel Discussion:  AMIE 1.0

Oct. 26:  Sean Lally, Weathers:  The Air from Other Planets

Nov. 9:  Tatiana Bilbao, Titiana Bilbao Estudio:  Aftermath


September 28, 2015
5:30 pm - 7:30 pm